Barely three months into launching its first sports collectibles series, Mighty Jaxx is back at it again, this time featuring phygital collectibles of Formula 1 (F1) stars.
The Singapore-based collectibles company recently announced its globally exclusive multi-year partnership featuring a signature line of premium tech-enabled collectibles in the likeness of your favorite F1 heroes.
That's right, you'll be able to have your very own limited edition 8” Premium Vinyl Art Collectible of fan favorites such as reigning champion Lewis Hamilton, former world champions Sebastian Vettel and Fernando Alonso, and young stars Max Verstappen, Charles Leclerc, and Lando Norris.
Bringing F1 closer to home.
“This is the first time F1 has appointed a globally exclusive licensing partner to curate a global fan experience campaign in this unique way, simultaneously across all 10 teams and 20 drivers," Jackson Aw, Founder and CEO of Mighty Jaxx said.
He revealed that both companies shared a common vision of building a platform to better deliver uniquely personalized experiences through Mighty Jaxx's phygital collectibles to the fans.
"We can’t wait to introduce this new collecting experience to F1 fans around the world.”
All the collectibles of the full current grid of drivers in the Formula 1 2021 Mighty AllStars Collection line-up were designed by YARMS.
There are also premium editions of the collectibles, designed in metal, as well as ‘Champion’ AND ‘life-sized’ editions of the season’s top three drivers towards the conclusion of the season. Nice!
"Whether you’re a fan of teams like Ferrari, Mercedes, Red Bull or McLaren or are simply a fan of a particular driver, the F1 community will have the opportunity to show support from the 2020-21 season, and for upcoming seasons, their favorite moments all in one collection," Jackson explained.
"Our collective vision is to create a fun, phygital collecting experience that appeals to all fans regardless of whether they are diehard or casual Formula 1 fans and we can’t wait to introduce this to the world."
Ben Pincus, the Director of Commercial Partnerships at F1 described the partnership as exciting due to the unique nature of the collaboration.
"It is the first time we have entered the phygital space and we’re looking forward to working with the team at Mighty Jaxx to see just how we can bring this innovative prospect to life.”
Truly unique collectibles.
What sets the Formula 1 2021 Mighty AllStars Collection apart from others is the fact that these collectibles will merge both the digital and physical realms.
Mighty Jaxx will provide the technology to enable fans worldwide to explore and redeem exclusive branded premiums, rewards, and exclusive content from both F1 and Mighty Jaxx.
Through its BE FIRST campaign, F1 fans would be able to play and engage during the race season.
Beginning in October and concluding right before the next F1 race season, the BE FIRST campaign will pit F1 fans and collectors alike to make race predictions, moving up on the global leaderboard with each correct prediction.
That's not all. As a bonus, fans who purchase the driver collectibles will also be able to score even more points for each new driver collectible they authenticate on the Mighty Jaxx app.
Towards the end of the campaign, the top three players on the leaderboard will win exclusive signed F1 memorabilia from Mighty Jaxx.
The Formula 1 2021 Mighty AllStars Collection is now available for purchase here.
Read more Mighty Jaxx stuff here:
Mighty Jaxx launches its first sports collectibles series with Borussia Dortmund
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Cover image sourced from The Futur and Mighty Jaxx.
