Apparently the most trusted brand in Malaysia is... Tealive?

According to a survey conducted by Reader's Digest.

June 16, 2022

Tealive is apparently the most trusted brand in Malaysia.

This is according to 8,000 people surveyed in the Southeast Asia region. The survey, commissioned by Reader's Digest, was conducted independently across five regional markets.

Launched in 2017, the Malaysian beverage provider is popular for serving boba. It currently has 750 outlets in the UK, Australia, Brunei, Myanmar, Cambodia, Vietnam, the Philippines, and yes, its home country. This made it the outright winner in the bubble tea category for the Asia Reader’s Digest Most Trusted Brand award.

Interestingly, it also topped the list over other Malaysian brands, leading Loob Holding Sdn Bhd founder and CEO Bryan Loo to receive the Platinum Award from the U.S. family magazine.

Bryan Loo, the CEO of Tealive (left) is instrumental in creating the bubble tea craze in Southeast Asia. IMAGE: Tealive.

“This is one award in which one doesn’t apply for but is chosen by consumers in the survey. We’re humbled to learn the results showed Tealive had an overwhelmingly higher score than the nearest competitor,” Bryan said.

"We will continue to do what we’ve been doing: Always coming up with new ideas and innovative ways to meet customer needs and desires. We will stay true to our brand promise of ‘Always More Than Tea’ to delight our tea-lovers everywhere,” he said, adding that Tealive had previously bagged awards for marketing, e-commerce, talent management, and for halal compliance.

"This is testimony that Malaysians can create world-class products which is why we are a brand that’s ‘Born in Malaysia, Raised for the World’. This honor has motivated us to innovate more to win every appetite with our extensive menu," he said.

A Malaysian Tealive outlet. IMAGE: Main Place Mall.

In case you're wondering, the Asia Reader’s Digest Most Trusted Brand award is based on its “Trusted Brands Survey” which is an audited survey conducted by independent marketing research company, Catalyst Research.

The survey has a "long-established reputation as the premier measure of brand trust in Malaysia and worldwide".

Among the 8,000 people surveyed include individuals across Malaysia, Singapore, the Philippines, Hong Kong, and Taiwan.

Respondents had to name the brand they trust above all others and then rate the brand according to the six attributes of trustworthiness and credibility, quality, value, understanding customer needs, innovation, and social responsibility.