Malaysia's Rev Asia partners with Ziff Davis to launch Mashable Southeast Asia

Malaysian digital firm Media Prima Digital announced on September 25 that its wholly-owned subsidiary Rev Asia has entered into an agreement with US-based digital media company Ziff Davis to operate Mashable Southeast Asia.

The website will serve audiences across Indonesia, Malaysia, Philippines, and Singapore.

Mashable, a brand under Ziff Davis since 2017, is a global multi-platform media and entertainment brand reaching 70 million unique content visitors per month world-wide, including a social media following of 28 million. Founded in 2005 as a technology blog, it has become the go-to source for technology, digital culture and entertainment content.

Under the agreement with Rev Asia, Mashable Southeast Asia will curate and localise the best of Mashable’s delightfully offbeat global content, while adding original content specifically produced for the region. Advertisers that have committed to the launch of the new Mashable site in Malaysia include Digi Telecommunications.

"We're extremely proud to have sealed a region-wide partnership with one of the world's fastest-growing online brands for technology, digital culture, and entertainment content. Driven by the region's strong digital audience growth, we believe that the addition of Mashable to our existing portfolio of leading online brands will enable us to capture and capitalise on the continuous growth ," Managing Director of Rev Asia, Tze Khay Voon said.

CEO of Media Prima Digital, Rafiq Razali, added, "We are excited to have an internationally renowned brand such as Mashable join the Rev Asia family which we trust to be synergistic in expanding our digital portfolios effectively. Rev Asia, one of Southeast Asia’s largest digital publishing companies, is a pioneer in providing sponsored content solutions to advertisers
while Mashable is a highly recognised and trusted source with a huge digital following round the world."

Adam Doree of Ziff Davis applauded the collaboration, saying that Rev Asia shares the same vision and values with Mashable.

"As a new chapter for Mashable’s international expansion begins, Ziff Davis will be working with the very best media companies in the world as its partner operators – both existing and new to its partner group. In Southeast Asia, we are delighted to create a new partnership with Rev Asia and Media Prima Digital, whose values are a perfect match for the Mashable vision."